Every Memorial Day weekend from Fri-Monday
Brat Fest has been a big draw in Madison since 1982. The host grocery store is Metcalfe’s. It’s located on Willow Island at the Alliant Energy Center. This is a charity-driven event. A great many charities raise funds working at Brat Fest, my husband and I will be working there ourselves on Monday for the North/Eastside Senior Coalition. This benefits the senior center on the north side of Madison where we live.
Let’s go down memory lane, this picture was from Labor Day weekend 11 years ago, when it was held in the Hilldale parking lot. it got too big for that and moved to Willow Island. However, it is only once a year now instead of twice Every year they try to set a new record with number of bratwurst sold. The brand is Johnsonville. They even have a vegan choice for non-meat eaters. Also Oscar Mayer hot dogs for non-brat eaters.
Here is more recent photos of Brat Fest now. This is looking across to Willow Island.
The Weinermobile is always there also for you to get pictures in front of. Here we are. There is a fleet of them all over the country.
Sometimes, Johnsonville brings their “World’s Largest Grill” to show off. It has been a few years since it was there. Very cool! This was in 2006. That year they took pictures in front of the grill with a Polaroid.
This the brat Tent where all the brats are sold. Behind the tent are many grillers working hard.
Condiment tent, everything including sauerkraut, onions, relish and ketchup and many flavors of mustard. Yum!
A new addition a few years ago, roasted corn. Not local corn, that’s not until July/August. Still yummy though. Al posed with the Corn Lady.
Get your mementos here.
A special ice cream is also sold just at Brat Best by Chocolate Shoppe Ice Cream, Bratfest Cookie Dough. Delicious!
There is not just great food here, there is also a carnival and two music stages as well as fair food. Also kayaking for the kids by Rutabaga. Even the Budweiser Clydesdales stop by. You won’t leave here hungry or un-entertained!
I hope you had fun, see you next year!